Try Singular rather than Plural (e.g. florist rather than florists)
Unless the Plural is the norm (e.g. contact lenses, shoes, fancy goods)
Leave out short words like 'a', 'the', 'law' etc
Or use 'underscore' rather than space/blank to connect a short word (e.g. car_rental, temple_bar)
Try General Expressions in common use (e.g. car_rental, secondhand cars)
Some WebPages include 'hidden' Contact Names (e.g. try gerard o'toole)